In the fast-paced world of fashion advertising, brands are constantly seeking new ways to captivate their audience while staying true to their heritage and brand identity. Burberry, the iconic British luxury fashion house, is no stranger to this challenge. In their Burberry Advertising 2019 Color Block campaign, the brand has once again managed to strike the perfect balance between tradition and innovation, showcasing their signature house codes in a fresh and modern light.
At the heart of Burberry's advertising campaign is British photographer Mark Borthwick, whose unique vision and artistic approach have brought a new perspective to the brand's Pre-Fall 2019 collection. Borthwick's photosets feature a diverse cast of models, including the likes of Fran Summers and Mariacarla Boscono, who embody the spirit of the Burberry woman – confident, sophisticated, and effortlessly chic.
One of the key elements that sets Burberry apart is its distinctive house codes, which have become synonymous with the brand's timeless aesthetic. From the iconic Burberry check to the classic trench coat, these symbols of British heritage are woven into the fabric of the brand's DNA. In the Burberry Advertising 2019 Color Block campaign, these house codes are reimagined in a bold and modern way, creating a visual language that speaks to both the brand's rich history and its forward-looking approach to design.
The use of color blocking in the campaign is particularly striking, adding a contemporary edge to Burberry's classic silhouettes. Bold, graphic combinations of colors create a sense of dynamic energy, while also highlighting the meticulous craftsmanship and attention to detail that are hallmarks of the brand. The juxtaposition of vibrant hues against the brand's signature neutral tones adds a fresh and unexpected twist, making each look in the campaign a true statement piece.
In addition to showcasing Burberry's house codes, the campaign also celebrates the brand's love for innovation and creativity. Each image is a carefully curated blend of artistry and fashion, with Borthwick's distinctive style bringing a sense of intimacy and authenticity to the campaign. By focusing on the individuality and personality of each model, the campaign highlights Burberry's commitment to inclusivity and diversity, while also reinforcing the brand's message of empowerment and self-expression.
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